BIOMIMETICS IN MODERN ORGANIZATIONS
- LAWS OR METAPHORS?
Markus Schatten and Miroslav ŽugajFaculty of Organization and Informatics, University of Zagreb
Received: 16. June 2010. Accepted: 18. June 2011.
Biomimetics, the art and science of imitating nature and life for technological solutions is discussed from a modern organization theory perspective. The main hypothesis of this article is that there are common laws in nature that are applicable to living, social and likewise organizational systems. To take advantage of these laws, the study of nature's principles for their application to organizations is proposed - a process which is in product and technology design known as bionic creativity engineering. In a search for most interesting concepts borrowed from nature we found amoeba organizations, the theory of autopoiesis or self-creation, neural networks, heterarchies, as well as fractals and bioteaming which are described and reviewed. Additionally other concepts like swarm intelligence, stigmergy, as well as genesis and reproduction, are introduced. In the end all these ideas are summarized and guidelines for further research are given.
biomimetics, organization theory, autopoiesis, network science, bionic creativity engineering
JEL: B52, L22, M14
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