ABSTRACT

The modern society requires a rational, professional, stable and socially accountable public administration that serves its citizens. Analysis of the status and functioning of the Croatian public administration shows that there are still many shortcomings and problems that must be solved. This paper outlines the basic characteristics of public administration as a set of structures and processes aiming to start and implement the policies in accordance with the public interest. Also, it explores the way and the level of success of managing the common good, with special attention given to the management of the coastal area, whereas the management of the coastal area is defined as an activity comprising different levels of management - local, regional, national and international. The author stresses the need to coordinate the different levels and emphasize the importance of organizing the work process and the capabilities of the managing structure. This is necessary because the public administration often makes decisions directly influencing the citizens' quality of life on a local and individual level. Given that the public administration has a great amount of power in all countries, it must be controlled. The author states that beside self control of public administration it is also needed to conduct the additional control. That kind of control is necessary due to the inestimable value of Croatia's coastal and other resources. Based on the results of the research the author suggests measures to improve a continued and efficient control.

KEY WORDS

public administration, management, coastal area, organization, strategy, control

CLASSIFICATION

JEL:	H1, O1
PACS:	89.40.Cc, 89.60.Fe