ABSTRACT

Objective of the study was to investigate what managers think about the impact of Web 2.0 technologies on business operations. The empirical research was conducted among top and middle managers in companies in Bosnia and Herzegovina during May and June 2015. The results show that, although all respondents do not use these technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to data and information sharing in company and have a significant impact on the quality of communication, both internal and external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.

KEY WORDS

Web 2.0, Web 2.0 technology, management, business, business process

CLASSIFICATION

JEL:

L86, M29