The objective of this study is to explore how much power as a value in general, power in the sense of domination, and power over natural and social resources is important to students in Southeast Europe, whether it differs among states and what significance does it have in relation to other values. In order to achieve the objective of the study, Schwartz's PVQ-RR questionnaire was used, which has been widely used in international research of values and turned out to be the most reliable instrument for that sort of research. The study was performed using a quantitative survey method in seven states of Southeast Europe (Bosnia and Herzegovina, Montenegro, Croatia, Hungary, Macedonia, Slovenia, and Serbia). The descriptive analysis of ranking shows how power as a value is the lowest ranking value in the states of Southeast Europe as it is the case also in Western states, where such research has already been performed. Among the observed countries of Southeast Europe, there are statistically significant differences in the value of power as domination considering an individual state, while there are no statistically significant differences in the value of power over natural and social resources in the states of Southeast Europe. Taking into consideration the lack of such studies in this geopolitical area, it becomes apparent that further and more detailed research is needed regarding social values for students and also for the general population in Southeast Europe.

KEY WORDS
power, PVQ-RR, Schwartz, Southeast Europe, values

CLASSIFICATION

JEL:

N34