²University of Zagreb, Faculty of Economics and Business
  Zagreb, Croatia

INDECS 21(6), 573-593, 2023 DOI 10.7906/indecs.21.6.4 Full text available in pdf format.

Received: 3rd August 2023. Accepted: 17th September 2023. Regular article

ABSTRACT

The digital transformation has revolutionized the media industry, reshaping the way news is consumed and challenging the dominance of traditional printed publications. As technology continues to advance at an unprecedented pace, it is crucial to examine the evolving landscape of news publishing and understand the preferences and behaviors of readers in the context of digital and printed newspaper formats. This research article presents a comparative analysis of reader opinions on a significant Croatian e-publication over a five-year period, aiming to explore the impact of digital transformation on readers` perceptions, engagement, and preferences between online and traditional printed content. By delving into the advantages, challenges, and trends associated with e-publications and printed editions, this study provides valuable insights into the dynamic relationship between readers and news publications in the digital era.

KEY WORDS
digital transformation, e-publication, newspaper, printed, readers

CLASSIFICATION

JEL:

L82, L86