AN ANALYSIS OF TEXT GENRES BELONGING TO
BILATERAL COMMISSIVE TEXT TYPES USED IN THE
MANAGEMENT OF MULTINATIONAL CORPORATIONS
FOR COMMUNICATION PURPOSES
Suzana JurinFaculty of Humanities and Social Sciences, University of Rijeka
|INDECS 10(2), 193-203, 2012
Full text available here.
Received: 9 February 2012
The aim of this article is to present and analyse text genres of the bilateral commissive type that are mostly used in management
communication for attaining objectives of a particular corporation. This paper aims at providing a linguistic analysis of the text. Materials which have been used for
the analysis of text genres and text types are based on theoretical principles of text linguistics. The literature and research related to the link between corporate
discourse and corporations' ideologies will not be taken into consideration in this paper. This topic will not be considered as important for this research.
Text genres are dealt with in this paper as implementations of texts in communication. Their communicative function is the most important classification parameter. The analysis of text genres belonging to bilateral commissive text types that can be found in the corpus, aims at showing that management uses a specific vocabulary, grammatical structures and syntax in the communication by means of bilateral commissives and that text genres which have been analysed according to their micro structural and macro structural features make up a specific communication model that management uses in a given communicational situation.
management of companies, corporations and institutions, specific communication models of management, text genres, text types, commissives, bilateral commisives
PACS: 89.70.-a, 89.90.+n